Our Work

Texas Southwest Floors

Location : Texas Convention Centre

4000 attendees

192 AI generated photos, 402 printed photos

23156 total reach and 68944 total impressions

ABOUT THIS PROJECT

For the 2026 TAA Trade Show in Fort Worth, Texas South West Floors partnered with Flashparty Activations to create a standout Western-themed experience. We deployed an AI-powered photo booth that transformed guests into cowboys and cowgirls, along with a unique “bubble head” cowboy concept that added a playful twist. The fully themed activation drew strong attention on the show floor, resulting in a 70% increase in engagement compared to the previous year, with significantly more photos taken and higher foot traffic at the booth. The experience demonstrated how introducing fresh, unexpected interactions can elevate brand presence and audience participation.