Our Work

Compucom x Lenovo

Location : Sheraton Dallas

400 attendees

166 AI Generated Photos, 210 prints

10284 Total Reach, 23667 Total Impressions

ABOUT THIS PROJECT

At a trade show at the Sheraton Dallas, we created a fully branded, theme-driven activation for Compucom and Lenovo designed to boost engagement and attract attendees. Aligned with the event’s cowboy and superhero theme, guests were transformed using AI into personalized, themed characters and received branded photos that matched the experience. The activation featured a custom photo booth and cohesive visual environment, creating an immersive and interactive experience. The result was a 60% increase in booth traffic, driven by attendees eager to participate in a fun, shareable moment that blended creativity, technology, and brand storytelling.