Our Work

Behind The Chair Conference

Location : Fort Lauderdale

1000+ attendees

2 day event

265 ID Badges

ABOUT THIS PROJECT

For Nutrafol’s first time exhibiting at the Behind The Chair Conference, we created a custom activation designed to help the brand stand out and give attendees an experience that went beyond the traditional trade show booth. Hosted at the Broward County Convention Center in Fort Lauderdale, Florida, the two-day event welcomed more than 1,000 attendees. Inspired by Nutrafol’s “Nutrafol University” theme, guests created personalized student ID-style badges by adding their name along with playful details such as their themed major, dorm, and other custom information. Each finished badge was produced on-site in a minute or less, giving attendees a personalized collectible they could immediately take with them. Across the two-day event, we created 265 custom ID badges, turning the activation into an engaging and memorable extension of the Nutrafol University experience.